Logo and Brand Design Development

One of our core strengths lies in creating, evolving, and transitioning brands. Branding starts with understanding mission, vision, current brand recognition, and service or product offering. Ultimately, it’s telling the story about an organization and it’s place and contribution in the wider world. This often begins with a logo and visual identity, which are critical to how an organization is perceived. We excel at crafting brands that resonate. Whether starting from scratch or managing a rebranding effort, we work closely with clients to ensure their visual assets align with their mission and values. This includes everything from initial logo design to complete brand guidelines, ensuring consistency across all touchpoints. See our logo design work.

Strategic Concepting and Design

We live at the intersection of creativity and strategy. We have decades of experience with strategic brainstorming and the design of advertising in various formats, including print, web, and broadcast. From direct marketing campaigns and corporate collateral to retail signage, packaging, and trade show booth graphics, we approach each project with a focus on achieving the client’s objectives. Our ability to deliver cohesive campaigns that integrate these elements is a testament to our strategic insight and design expertise. See our print design work.

Cutting-Edge Web Design and Development

Web design and development remain one of our core competencies. We specialize in creating WordPress websites that balance functionality and aesthetics, and we excel in developing e-commerce solutions tailored to clients’ needs. Our deep knowledge of HTML and CSS allows us to build custom features and ensure that every site we create is responsive, accessible, and user-friendly. Beyond technical expertise, we prioritize crafting web experiences that drive engagement, deliver measurable results, and are easy to update and maintain.

Social Media Campaign Development

In the fast-paced world of social media, tactical planning and execution are key. We have significant experience developing targeted social media campaigns that resonate with specific audiences. By combining sharp copywriting, eye-catching visuals, and a deep understanding of platform dynamics, we help clients increase their reach, engagement, and conversions across social channels. See our website design work.

Content Creation: Copywriting and Storyboarding

Great communication begins with great content. We provide expert copywriting services, ensuring that every word contributes to the client’s objectives. From concise, impactful ad copy to detailed narrative-driven campaigns, our writing elevates brands and engages audiences. We also offer storyboarding services, mapping out creative concepts for video, animation, and other multimedia projects, ensuring a clear vision and seamless execution.

Video and Motion Graphics

Our Creative Director is a Telly-award-winning writer and director of television commercials. We bring advanced skills in video editing and motion graphics to the table, enabling clients to enhance their storytelling with dynamic content. Whether editing a promotional video, designing a compelling motion graphic, or producing high-quality visual assets for a campaign, including TV advertising, we leverage our expertise to create polished, professional materials.

Photography and Video Direction

Photography and video production are critical components of modern marketing, and our direction ensures every shoot aligns with the client’s brand and goals. By managing the creative and technical aspects of shoots, we produce high-quality visual assets that enhance campaigns and tell compelling stories. Our expertise spans both photography and video, ensuring consistency and quality across formats.

Higher Level Services

In this post, we’ve taken the cart before the horse by describing our ultimate deliverables.  But often, we may also be called upon to help strategize and manage larger objectives and goals. In those cases, clients can draw upon our big-picture strategic, leadership and project management experience and expertise.

Leadership and Project Management

Our leadership capabilities extend beyond creative execution. With experience managing and mentoring creative teams, we foster collaborative environments that encourage growth and innovation. Our project management skills ensure that every project is prioritized effectively, timelines are met, and deliverables exceed expectations. This includes coordinating with freelance professionals, printers, videographers, and other vendors to streamline processes and ensure the highest quality results.

High-Level Strategic Thinking

Strategic thinking underpins every service we provide. Our critical and analytical skills have driven not only creative success but also executive-level decision-making. This high-level perspective ensures that our work contributes to broader business goals, whether we’re managing an RFP process, developing a presentation deck, or providing data-driven insights to guide strategy.

Reporting

Our strong reporting and communication skills further enhance our ability to keep stakeholders informed and aligned, whether through detailed project updates or persuasive presentations.

Why Choose Keene Web Designers Guild?

Our ability to provide a vast array of services, backed by decades of experience, makes us an invaluable partner for businesses and organizations seeking more than just a service provider. We bring a holistic approach to every project, integrating design, strategy, and communication to deliver solutions that drive real results. Whether crafting a brand from the ground up, building a cutting-edge website, or managing a multifaceted advertising campaign, we ensure that every piece aligns with the client’s vision and goals.